I take my clients' success personally
5/10 landing pages that I come across have the basics messed up. They do not tell what they offer to the customer. They do not tell what they do. And they have vague written all over. I see this and I feel empathy.
I think I’m too emotional for my clients and prospects’ successes.
In Jan end, I got a referral prospect- an architect firm selling its services to established builders. I got on a call with the business manager. I heard him first, then I told him our process- how we do it without a retainer. How the one time setup cost works. How it creates results, what timelines he can expect, and what happens if he doesn’t start seeing tangible results in the next 6 months- we work until he does, without an additional cost.
He liked the offer. He was totally attracted to it. But, he wasn’t the decision maker- so, he said he’ll convince the decision makers and get back to me.
The deal didn’t go through. They said they couldn’t afford our one time setup cost and were going for a retainer at 1/7th the price. Fair enough! I can’t push you there. So, I bid goodbye to them.
Last Thursday, I shared my 3 spots offer on LinkedIn, and on my Instagram and WhatsApp accounts. He saw my WhatsApp story and reached out to me.
On Saturday morning, he showed me what all was happening on his website and how he had burned more money than what mangoDigital was charging him (ads budget included) and still was not breaking even.
I won’t lie- I couldn’t help but feel bad for him and empathise.
I saw the website, I saw the header, I saw his landing page where the other agency was running ads, I saw his ad creatives, and I saw the funnel- all looked like pieces of different puzzles.
Honestly, such a bunch of errors, right in front of my eyes and I could tell this landing page can’t be converting the crowd they want to convert- no wonder their leads tell them their prices are high.
The core problem- their positioning is so off, they don’t have a pitch, their offer is broken (my eyes are hurting). Well, good thing for them, and for us- they said yes this time.
We are meeting tomorrow and I’m really excited to fix all that’s broken (this really may be my Bob the Builder era).
Also excited to share the results as they start coming.