Engineering B2B SEO- for Revenue

I left the engineering industry untouched, only to be intrigued again when talking to my engineer father. He has sold pumps and valves for over 35 years and that pulled me back to Chemistry- only with a touch of marketing.

I graduated as a Chemical Engineer (okay, okay, DTU folks- Polymer Science and Chemical Technology Engineer) in 2017 and took an entirely different career path- SEO and content marketing.

But, recently I was really pulled back into machines and chemistry when I started talking to my father while driving him to one of his clients.

Purely out of curiosity, I asked- “So, what does XYZ PVT LTD (his client) do?”
He said- “They manufacture containers that carry CO2 from manufacturing and waste CO2 outlets to the plants or units that use CO2 in any of their processes.” (I was so interested already).

Me- And what does your company do for them?

My father- We make valves that can withstand CO2 at different temperatures and flow levels, without being corroded.

At this point, I was like “WOW! I really love chemistry.” But, the marketer and the businessman in me wanted to find gaps in this specific market!

So, I went researching- not as his son, but as a marketing professional.
Here’s what I found-

- One competitor is selling these products with an online store- getting 127000 people visiting his store every month.
- Another manufacturer has started SEO and 1300 people are visiting his website every month.
- A blogger is selling these products from other manufacturers as an affiliate (could you imagine?)

These are Indian companies exporting to the USA, Canada, Australia, and other Chemical and Mechanical havens!

And the best part-

The next generation of buyers in this industry- sons and daughters taking over their family businesses in their thirties- they search on Google. They check websites. They visit your LinkedIn profile and company page. And they most definitely use AI for discovery, comparison, and purchase decisions.

To the businesses that haven't figured this out yet, these buyers don't even know they exist.

I know this industry from the inside (God bless Father) and I know what it takes to show up where these buyers are looking.

If you run a B2B manufacturing business in India and you are only relying on referrals and your sales team- the early bird advantage is still out there to grab; but not for long!