mangoDigital x VLCC — 10,000 to 2,00,000 monthly visitors in 15 months
We took over the VLCC project when they had a new domain name, with a monthly traffic of nearly 10,000 organic visitors. Through consistent effort on technical SEO, content creation, link building, and design optimization, we helped scale VLCC India's organic traffic to over 200,000 monthly visitors.
The challenge
- Thin content - Misplaced keyword research - Poor link building - Heavy website with a slow loading speed - Technical SEO particulars not in place - Lack of consistent streamlined effort
Our approach
When we took over the project, we started with- - Gap analysis - Keyword research - Content publishing - Old content updating - Bad link removals + disavowing mangoDigital allotted 1 dedicated SEO and 2 dedicated content writers for the VLCC project. Our writers published 25 new blogs every month, and optimized 15 existing pages for relevance and keywords. The SEO professional suggested design fixes to the VLCC technical team and this helped us optimize the traffic flow, and customer journey- brick-by-brick. Moving forward, we made the technical SEO fixes along with regular link-building efforts, acquiring 3 to 4 backlinks from high authority websites, ranking for keywords that we wanted to rank for.
The results
- Within the first 3 months, the traffic doubled up to nearly 20,000 visitors a month. - VLCC.com was now ranking for 30% more non-branded keywords. - Over the next 3 months, the traffic gradually started growing up to 50,000 monthly visitors- all thanks to the content strategy and the rate we published it at. - Through the 15 months, we strategized, executed, and managed VLCC.com's SEO operations, the company averaged nearly $35,000 in monthly revenue from organic search, which is nearly 15 times of what they were spending on organic with us.